The Story of Our Journey: From Friendship to a Great Enterprise
Our journey toward creating a company began long before we realized that we wanted to be in the fish export business. We have been friends for over 20 years, growing up together on the coasts of the cold northern seas, where nature connected us to what truly matters. Sweden and Norway didn’t just become our homes—they are countries with ancient fishing traditions, where the ocean has always been a source of life, inspiration, and opportunity.
Every time we walked along the shore, we were captivated by the power of the sea and its riches. We often witnessed how generations of local fishermen treated nature's gifts with respect and care.
And one day, while sitting by a campfire on the shore, we realized that our goal was not just to preserve these traditions but to share them with the world. We decided to start our own company to help people everywhere discover the taste and quality of Scandinavian fish, caught in the purest waters of the northern seas.
This project became more than just a business for us.
It’s our inspiration, our dream, a reflection of our love for nature, fishing, and people. We believe that the quality embedded in every drop of seawater, in every movement of the fishing nets, has the power to reveal the true beauty of the northern seas. Our fish is not just a product; it’s the story of people, water, and land, now available to everyone.
We are proud to share this story with you through our business and grateful for the opportunity to bring you the taste of northern nature.
